AsiaWorld-Expo – Asia’s leading exhibition, convention and events venue – is pleased to announce that it has been named ‘Best Exhibition and Convention Centre’ in the 12th CAPITAL Outstanding Enterprise Awards for the third consecutive year. Organised by CAPITAL, South China Media, the awards are designed to recognise Hong Kong’s most vibrant and forward-looking businesses, honouring them both for their achievements and for their contribution to the local economy. AsiaWorld-Expo has also proven its clear brand positioning and its distinguished performance in brand marketing by being nominated for the ‘Outstanding Brand Management Award’ in this year’s Asia Knowledge Management Awards, organised by the Asian College of Knowledge Management, and supported by the Innovation and Technology Commission, Hong Kong Productivity Council, Hong Kong Baptist University and The Hong Kong Polytechnic University. This is the second time that AsiaWorld-Expo has won an award in 2012 alone, having been named as one of the top three ‘Best Convention/Exhibition Centres’ in Asia at the renowned CEI Asia Industry Awards 2012.
“We are pleased that our branding exercises and efforts are being recognised in the professional arena,” said Allen Ha, Chief Executive Officer of AsiaWorld-Expo Management Limited. “Our brand positioning and branding strategies are an essential element in our success, and further strengthen our confidence in our future growth. We will soon launch a series of new brand positioning activities to help people learn even more about AsiaWorld-Expo.”
In the past six years, AsiaWorld-Expo has attracted numerous mega shows, including both Business-to-Business (B2B) and Business-to-Consumer (B2C) events that simply couldn’t have come to Hong Kong before. AsiaWorld-Expo is continuing to build on this success with a diverse range of MICE events, many of which draw on Hong Kong’s unrivalled reputation and its unique location in the PRD region to attract quality suppliers and buyers from around the globe. Some of the events to be held this year include the Hong Kong Jewellery and Gem Fair 2012, a series of Global Sourcing Fairs including Electronics & Components Fairs and Gifts & Premiums Fairs, CARTES in Asia, and Vitafoods Asia 2012, to name just a few. This year will also see the renowned ASIA FRUIT LOGISTICA hosted at AsiaWorld-Expo for the first time.
Throughout the summer, AsiaWorld-Expo will be welcoming numerous international and regional concerts and public shows. Five-time Grammy Award winner Lady Gaga will be making Hong Kong a major showcase of her Asian tour. To accommodate this mammoth event, AsiaWorld-Arena will feature a standing zone where Lady Gaga’s “Monsters” (her fans) can sing and dance along with their idol. It is expected that AsiaWorld-Expo will welcome over 50,000 “Monsters” in four sell-out shows on 2, 3, 5 and 7 May. Following hot on the heels of this mega excitement, local canto-pop phenomenon Jacky Cheung’s record-breaking 128-show world tour “Jacky Cheung 1/2 Century Tour - Hong Kong” will be held at the venue on 18-20, 22-23, 25-27 May. AsiaWorld-Expo is the perfect venue for Jacky’s fantastic performances as it’s the only place in Hong Kong that can accommodate his elaborate stage design. Other hot artists will also be performing at AsiaWorld-Expo in the months ahead, including pop legends Duran Duran, the acclaimed Naota Inti Raymi from Japan, G.E.M. from Hong Kong, and Danson Tang and Crowd Lo from Taiwan.
In addition to the venue’s recurrent Better Living Expo – for Beauty, Well Being & Senior Products, Cooking & Dining, Hobbies & Learning and Value Shopping – there will also be more action-packed programmes held at AsiaWorld-Expo this summer. Stay tuned for more details to be announced soon!
AsiaWorld-Expo is committed to serving the people of Hong Kong with a year-round programme of high-profile conferences, exhibitions and cultural experiences. Indeed, AsiaWorld-Expo is now globally renowned as one of Asia’s best-equipped venues for concerts and entertainment events. The venue’s solid track record of past MICE events includes the Hong Kong Jewellery and Gem Fair, which is now the largest event of its kind on the planet, as well as the massive Asian Aerospace International Expo and Congress. In hosting these and numerous other events, AsiaWorld-Expo has continued to experience tremendous growth while the shows themselves have also recorded a significant increase in visitor numbers.