Nurturing Talent for the Exhibition Industry

AsiaWorld-Expo (AWE) is committed to growing with the evolving exhibition industry and staying ahead on welcoming dynamic events of varies natures. In recognition of fresh idea from the new generations, AWE recently held the inaugural "AWE x SHTM Event Society Student Chapter Business Case Competition" student presentation and award ceremony last Friday (26 July) specifically for students from the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU). The competition aims to foster exchange, nurture talent for the exhibition industry, and allow participating students to unleash their creativity and strategic thinking to inject fresh elements into the industry, enrich visitor experiences for various events, and inspire a new ecosystem through innovative technologies.

AWE Organised Sharing Session and Site Visit to Inspire Students

In April this year, AWE collaborated with the SHTM Event Society Student Chapter (SHTMES) to arrange sharing session and site visit, allowing students to gain in-depth understanding of the venue's business development, operations, and facility management by studying real business case shared by different departments. Subsequently, nearly all participating students formed teams to join the "Business Case Competition", demonstrating enthusiastic response.

The "Business Case Competition" invited participating students to take on the role of the "Creative Team" at AWE, utilizing the venue resources to enhance the overall event experience for future real-life exhibitions or concerts, by applying their academic knowledge and site visit insights. AWE encouraged the students to explore in three main areas: cultural integration, technology adoption, and environmental sustainability, in alignment with market trends, and develop suitable proposals. The participating teams showcased outstanding innovative thinking, business strategies, and teamwork during the presentation.  The champion team was rewarded with the opportunity to attend a popular Kpop concert at AWE.

Professor Sam Kim, Advisor of SHTMES, addressed, “Our students had a valuable opportunity to present their innovative and novel ideas for enhancing the exhibition industry. They fully harnessed their classroom knowledge, creativity, and hands-on experiences to present their ideas and development plan during the 'Business Case Competition'. This presentation experience will help facilitate their career development in the near future.”

Ms Enid Low, Chief Strategy Officer of AsiaWorld-Expo, said, "Nurturing talent is crucial for the development of Hong Kong's exhibition industry, and AWE has been committed to collaborating with various universities for exchange of initiatives. I am delighted to see SHTM students boldly stepping out of the box and attempting to integrate innovative technologies into visitor activities during the 'Business Case Competition'. AWE will continue to keep pace with the times and bring diverse and enriching event experiences to global visitors."

Hi-res photos can be downloaded via this link.
 

Media Contact

For media enquiries, please contact AsiaWorld-Expo Management Limited:

Lydia Lee
Tel: 3606 8852
Fax: 3606 8889
Email: llyc@asiaworld-expo.com