Event Details The UFI Global Congress is the “must attend” event for the exhibition industry, as the largest global meeting of the year, which gathers hundreds of industry leaders from around the world to network and learn. It presents a unique opportunity to gain valuable insights, network with peers, and uncover the latest industry trends and innovations. Be inspired by our expert keynote speakers and industry leaders as they share their wealth of experience and expertise. Engage in interactive breakout sessions to discover best practices, emerging innovative technologies, and fresh business strategies. AsiaWorld-Expo is proud to host this year’s UFI Global Congress from 19–22 November 2025. Strategically located at the heart of a multi-modal transportation hub and adjacent to the Hong Kong International Airport and Hong Kong-Zhuhai-Macao Bridge, AsiaWorld-Expo, with a convenient and in-venue MTR station, enjoys efficient transport connection to Guangdong-Hong Kong-Macao Greater Bay Area and other global regions. This year’s UFI Global Congress is more than just a conference - it’s a once-in-a-century event. “We’re not just reflecting on history - we’re building it. UFI’s 100-year legacy is a testament to the resilience and innovation of our industry”. - Chris Skeith OBE, UFI CEO and Managing Director READ MORE